Xand Marketing helps technology and telephony companies access and utilize the co-op marketing dollars available to them. Xand eliminates obstacles that Channel Partners often face when accessing co-op funds, while offering a broad suite of integrated and standalone marketing initiatives on which co-op dollars can be spent.

Due to the relationships Xand first establishes with select Primary Vendors, Channel Partners are able to access co-op funding on better terms than they would be able to on their own. Then, utilizing a marketing toolkit designed specifically for channel sales, in conjunction with specialized creative providers, Xand creates and executes customized marketing plans.

Xand does this by helping its clients build market share, launch new products, generate new leads, and stimulate cold ones. Xand's unique process for creating marketing plans steps companies through a structured set of intiatives to build awareness, build demand, capture leads, close sales, and build relationships. And Xand's Account Planners are responsible for delivering measurable ROI, building measurement and testing into every marketing plan.

Xand’s oversight allows for consistency in marketing messages among a Primary Vendor’s Channel Partners. Xand’s diverse team of creative providers allows for uniqueness in tactic, concept, and execution among Channel Partners’ marketing initiatives.

Download our PDF: “About Xand Marketing.”