We create tightly focused, turnkey sales programs that break through the noise and attract the interest of decision-makers who are struggling with the problem your solution solves. Our ROI rocks.

Why We Succeed

>  Our market researchers use proprietary methods to develop a targeted list from scratch.
>  We program an event with a known expert on an important topic in an upscale location.
>  By combining direct marketing with telesales, we get noticed.
>  Our professional telesales staff knows how to communicate with executives.
>  Our sales scripts lead prospects to:
    •  register for an event or
    •  schedule a phone call or appointment, or
    •  receive more information.
>  Our multiple outcome approach really boosts response.

We deliver qualified leads — job title verified and relevant, interested in the problem, wants to hear your message — and not just event attendees.

Current Examples:

Marquee Event — Enterprise Software

We created a marquee event, micro-targeted attendees, got great impressions with high quality touchpoints, set meetings with 71 prospects, and built an opt-in list of 121 more prospects in two metro areas. We unearthed valuable tactical intelligence that allows our client to call into long-time top prospects after a change in management.

“Xand Marketing ran a well-targeted campaign that hugely exceeded our expectations. And they got us talking to people outside of IT.”
    — Greg Williams, Regional Vice President, Integrators of New Systems
       

Public Relations — Chip Designer

We launched a new product at our client’s major annual trade show, organizing and coordinating advertising, website upgrades, press releases, white papers, and launch material before, during, and after the event. We were able to get them coverage in seven publications, with invitations from two analyst firms to send quarterly updates.

“Numascale required professional assistance for the launch of a new product series and found Xand Marketing. Their mix of professionalism, excellent quality work, and diligent follow-through made our launch a success and the process a walk in the park. With Lara's huge network of the right contacts, her tenacity and direct involvement, combined with a great personality, you have my strong recommendation for the services of Xand Marketing!”
    — Jon Snilsberg, VP Sales and Marketing, Numascale
       

CIO Cruise — Enterprise Hardware

We organized participation in a CIO matchmaking cruise for our client, which produced 73 meetings in three days for the three attendees. They qualified 28 with immediate needs and our client projected an immediate funnel of $2-3M in revenue.

“I was extremely pleased with the event; we all felt that it was without a doubt the best marketing/sales forum that we’ve ever attended.”
    — Mark Darlington, Principal, Trilogy Solutions
          

Outsourced VP Marketing Role — Professional Services

We've handled 100% our client’s marketing needs since 2004, holding P&L responsibility for the department. Our many marketing responsibilities include messaging and positioning, lead generation, producing stellar results at trade shows, creating a customer reference program, coordinating efforts with the sales team, and managing partner relations, including developing MDF-funded co-op marketing opportunities with IBM, Sun, and many others.

“Lara is consistent, very well organized, and extremely professional regardless of stress or dysfunctional circumstances. She and her entire team remain focused and dedicated even during the most chaotic of marketing projects.”
    — JD Bridges, CEO, SICORP
         

Rebranding — Record-breaking Storage Technology

We rebranded our client from logo to website in less than three weeks, after they changed names at the 11th hour but still needed to have an attention-getting coming-out party at an annual trade show. Further, our efforts to introduce them to the right partners at the show have led to ongoing business relationships and revenue streams.

“Xand Marketing has a can-do attitude that shows itself in every step of client engagement, from scoping to planning to execution. Lara and the Xand team work hard and long, however hard and however long it takes, to deliver outcome. We look forward to a lasting relationship with Xand.”
    — John Overton, CEO, KOVE
         

Market Strategy — Systems Integrator

We helped our client figure out how to position and market themselves by helping pinpoint their most profitable target markets and comparing their messaging to that of their competitors. We created collateral and drove so many leads to their most ailing department that they had to quadruple the sales force to handle them all.

“Xand did a tremendous job coordinating messaging and marketing activities across M&A’s multiple departments and achieved the results I needed to prove the need for additional sales staff. I hold their work in the highest regard.”
    — Pat Taylor, VP Marketing, M&A Technology
          

Premier Show Party — Annual SuperComputing Trade Show

We took over the planning and promotion of the Beowulf Bash, an annual community party held each year at SuperComputing to honor the founders and users of Beowulf, a class of computer clusters in high-performance scientific computing. When we took over the party it averaged 250 attendees and only had a few sponsors, and in just three years we built it into the premier event of the show, with an attendance of 750 and 16 sponsors.

“Xand Marketing does an amazing job each year with the Beobash. I can't believe how the party has grown in just a couple of years into something that everyone looks forward to and anticipates. Our sponsors love the opportunity to reach this highly technical segment of the market who don't respond well to traditional marketing efforts.”
    — Charles Wuischpard, CEO of Penguin Computing, primary sponsor of the Beowulf Bash