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08 Feb Post SC16: Top 10 Things in Retrospect

Posted at 19:34h in Work and Life by XandMcMahon 0 Comments
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My post-SC blog is here! I wanted to share my thoughts and impressions of SC16, what I found interesting, and give you an opportunity to share your thoughts. I wrote a Top 10 of what I was looking forward to, prior to the show. You can...

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08 Feb Top 10 Things to Love About HPC and the SC Conference

Posted at 19:34h in Work and Life by XandMcMahon 0 Comments
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SC is next week – the largest HPC tradeshow of the year. My favorite time of the year and time for me to share with you my top 10 things I love about HPC and the SC conference, SC16 edition. 1. The Energy. Whether you know all...

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08 Feb Diversity and Inclusivity Efforts at SC16

Posted at 19:34h in Work and Life by XandMcMahon 0 Comments
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SC16 has embraced diversity with this year’s conference by stepping up and stating: “Diversity and inclusivity is important to SC16.” I joined the Diverse HPC Workforce committee (Diversity Committee) earlier this year as the communications lead to help shape the message and get this message...

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08 Feb Event Marketing Part 2: Vendor Booth Tips

Posted at 19:34h in Outbound Marketing by XandMcMahon 0 Comments
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There isn’t an exact blueprint to successful exhibiting; however, attracting potential customers isn’t as hard as you may think. For first time vendors or as a refresher for those who exhibit regularly, we have documented our thoughts and experience on vendor booth tips that specifically...

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08 Feb COMING SOON! LinkedIn’s New Company Page Template

Posted at 19:34h in Digital Marketing by XandMcMahon 0 Comments
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Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements...

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08 Feb Are you ready for winter? How the bears are preparing and how you should, too.

Posted at 19:34h in Marketing Strategy by XandMcMahon 0 Comments
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This photo and the YouTube video were taken from a safe distance (inside the house). The bears have been in my yard (one of them is shown above)...

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08 Feb Social Media Marketing for B2B Companies… Yes, your company really can benefit

Posted at 19:34h in Digital Marketing, Marketing Strategy by XandMcMahon 0 Comments
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Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in...

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08 Feb Event Marketing Part 1: Checklist for your upcoming event

Posted at 19:34h in Marketing Strategy, Outbound Marketing by XandMcMahon 0 Comments
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SC16 is right around the corner. Can you believe it’s just 7 weeks away?! Our HPC, Enterprise Technical Computing, Research, University, and Organization customers have us quite busy with their event marketing and preparing for SC16. This spring, we shared our Musing (Blog) about how to...

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08 Feb Tips on Execution of Better Email Campaigns

Posted at 19:34h in Content, Digital Marketing, Marketing Strategy by XandMcMahon 0 Comments
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Emails! We all get so many of them! They are a part of our lives. So much so that, for many of us, the first thing we do in the morning is scroll through our inboxes looking for the emails that we want to read. As...

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08 Feb September, Labor Day, and Branding: What does this all mean?

Posted at 19:34h in Marketing Strategy, Outbound Marketing by XandMcMahon 0 Comments
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What does Labor Day mean to you? To me – besides the obvious shoutout to American workers for their contributions and achievements – it means the end of summer and that snow is just around the corner. People are back from vacation – it’s back...

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COPYRIGHT XAND MARKETING 2022

COPYRIGHT XAND MARKETING 2022