Xand Marketing is a full-service marketing firm, specializing in high performance and technical computing.
We have knowledge, expertise, and experience in all areas of marketing, and work with clients across the globe. It doesn’t matter where you are in the marketing process – maybe you haven’t even started yet – we have the know-how to amplify your marketing.
Strategy and Messaging provide the foundation for any marketing activities. A successful marketing plan is built upon that foundation, using the marketing pillars of Solution / Product Marketing, Digital Marketing and Awareness, Outbound Marketing, and Partner Marketing.
STRATEGY
Go-To Market / Marketing Plan
Strategies for Revenue Growth
Routes-to-Market by Pathway and Vertical
Market Expansion
MESSAGING
Key Messages
Value Propositions
Differentiation
Where Product Wins
SOLUTION & PRODUCT MARKETING
Product / Solution Launch
Marketing Collateral
Content Strategy
Sales Enablement
DIGITAL MARKETING AND AWARENESS
Key Messages
Value Propositions
Differentiation
Where Product Wins
OUTBOUND COMMUNICATION
Branding
Website
Press / Analysts
Industry Asssociations
Trade Shows / Events
PARTNER
MARKETING
Partnering Strategies
Co-Marketing
Partner Enablement
Partner Management
MDF
How We Do It
It starts with a conversation: Your goals, what you want to accomplish, the things that matter to you the most. It continues with a plan, designed specifically for you.
We begin with an in-person Discovery Session to define your Messaging and Go-to-Market Strategies. After that, we create a Marketing Plan and implement it. And no marketing strategy is complete without regular review of its results and the revision of the plan as needed.
Quarterly Planning Meeting
Review and update:
- Messaging
- Marketing plan
- Analyze results
Monthly Reporting
- Website analytics
- Digital advertising results
- Social media stats
- Engagement with content
- Media placement
Weekly Status Conference Calls
Web-based tracking system for real-time monitoring of marketing activities.