What does Labor Day mean to you? To me – besides the obvious shoutout to American workers for their contributions and achievements – it means the end of summer and that snow is just around the corner. People are back from vacation – it’s back...
I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I...
I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable...
You get together with friends; laughs, food, beverage, and stories ensue. Your friend reminds you of the time they go to put on their shoes and found the extra-long tongue on their beloved Converse shoes had been cut off (*read story below in footnote). We...