Event Marketing Part 1: Checklist for your upcoming event SC16 is right around the corner. Can you believe it’s just 7 weeks away?! Our HPC, Enterprise Technical Computing, Research, University, and Organization customers have us quite busy with their event marketing and preparing for SC16. This spring,...
Emails! We all get so many of them! They are a part of our lives. So much so that, for many of us, the first thing we do in the morning is scroll through our inboxes looking for the emails that we want to read. As...
What does Labor Day mean to you? To me – besides the obvious shoutout to American workers for their contributions and achievements – it means the end of summer and that snow is just around the corner. People are back from vacation – it’s back...
In this special blog post, Kim and Brian Whitaker from ZB Content teamed. Enjoy! Coming off ISC16 and preparing for SC16, those of us in HPC take stock of our industry. After the rush to release something meaningful at ISC, it’s time to take a breath...
You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready,...
I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I...
Why do sales and marketing act as two separate organizations? Sure, marketing supports sales by providing “marketing functions”. Sales provide “input” to marketing to give them the fuel for their “marketing functions”. This can be much more efficient when Sales and Marketing work more closely...
I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. "What have you...
I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable...
You get together with friends; laughs, food, beverage, and stories ensue. Your friend reminds you of the time they go to put on their shoes and found the extra-long tongue on their beloved Converse shoes had been cut off (*read story below in footnote). We...