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30 Oct Partner specific messaging – Yes! It’s fun and easy!

Posted at 13:23h in Marketing Strategy, Partner Strategies by XandMcMahon 0 Comments
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  I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I...

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24 Oct Marketing a Strategic Advisor? Yes!

Posted at 14:10h in Marketing Strategy, Think Outside the Box by XandMcMahon 0 Comments
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Why do sales and marketing act as two separate organizations?  Sure, marketing supports sales by providing “marketing functions”.  Sales provide “input” to marketing to give them the fuel for their “marketing functions”.   This can be much more efficient when Sales and Marketing work more closely...

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14 Aug Inspiration

Posted at 13:40h in Marketing Strategy, Think Outside the Box by XandMcMahon 0 Comments
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  I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. "What have you...

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08 Aug Partner Enablement: Sure is a lot of it lately!

Posted at 14:50h in Partner Strategies by XandMcMahon 0 Comments
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  I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable...

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29 Jul Shake it Out – Challenge your Marketing Thinking

Posted at 18:29h in Marketing Strategy by XandMcMahon 0 Comments
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  I love the song “Shake It Out” by Florence and The Machine. It first became my favorite as a song to blast on my headphones as I move through the airport terminals. It has a great beat for walking and blocking out extraneous noise. Then I...

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25 Jul Marketing – How did I get here?!

Posted at 13:37h in Marketing Strategy by XandMcMahon 0 Comments
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Marketing - How did I get here?! I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams. Isn’t if funny how someone pointing out something...

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COPYRIGHT XAND MARKETING 2022